Diesel Black Gold and Barbara Casasola will be the guest brands at the next edition of Pitti Immagine Uomo, which will take place in Florence Jan. 7 to 10.

This story first appeared in the October 24, 2013 issue of WWD. Subscribe Today.

Diesel Black Gold, controlled by Renzo Rosso’s OTB SpA umbrella, will unveil the first men’s wear collection by newly appointed creative director Andreas Melbostad, who also designs the brand’s women’s wear line.

“It’s such an honor for me to present my first men’s collection at Pitti: it’s a unique occasion to show the line’s integrated vision with our strong and authentic expressive signature style,” Melbostad said. “I want to reinforce the fundamental values which identify the collection, introducing my sensibility at the same time. In this perspective, I appreciate the support of Renzo Rosso, who trusts and inspires me.”

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“We have been appreciating Melbostad’s talent for many years and we are very curious to see him at work on the Florentine scene also because the fair’s next edition will have a focus on music,” said Pitti Immagine chief executive officer Raffaello Napoleone. “According to Melbostad’s recent statements, we imagine that the Diesel Black Gold man will keep having a rock inspiration combined with an urban sensibility and a more sartorial approach, trendy and functional.”

Brazilian-born Casasola will be Pitti’s guest women’s wear designer. She noted that Pitti and Florence have a particular resonance for her. “It’s just so amazing because it goes back to my Italian heritage. I produce everything in Tuscany, I started my fashion career there when I was working for Cavalli, and I lived in Florence for two years — so it has so much meaning for me to be doing this and especially at this time, after our first show in London,” said the London-based designer.

Casasola will show a collection that introduces tailoring and men’s wear influences to her refined lineup. “We are going to show something that we haven’t done before,” she said. “I’m going to offer other things to the woman that I design for; inspired by men’s wear and, in a way, by Pitti itself because it is a men’s trade show. I love tailoring and I want to explore that side of my woman,” she said.

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