1947: March 4 — Parfums Christian Dior, the company, is created, headed by Serge Heftler-Louiche.

Dec. 1 — Miss Dior, created by perfumers Jean Carles and Paul Vacher, is launched in France and abroad.

Miss Dior

Miss Dior  Courtesy Photo

1949: Diorama, created by perfumer Edmond Roudnitska, is launched.

1953: Rouge Dior lipsticks, in eight colors, are launched.

Eau Fraîche is launched, becoming Christian Dior’s personal scent.

1956: Diorissimo is launched.

1966: Eau Sauvage is launched.

1967: Serge Lutens is named artistic director of Christian Dior makeup.

1972: Diorella is launched.


Diorella  Courtesy Photo

1979: Dioressence is launched.

1980: Tyen is named creative director of Christian Dior makeup and image.

Jules is launched.

1985: Poison is launched.

1988: Fahrenheit is launched.

1991: Dune is launched.

1995: Dolce Vita is launched.

1998: Hypnotic Poison is launched, with Milla Jovovich as the face.

1999: J’Adore is launched.

Zinédine Zidane fronts Eau Sauvage.

2000: Johnny Hallyday fronts Eau Sauvage.

2002: Dior Addict is launched.

Dior Addict

Dior Addict 

2004: Charlize Theron becomes the face of J’Adore.

2005: Sharon Stone becomes the face of Capture.

Dior Homme and Miss Dior Chérie are launched.

2006: François Demachy is named perfumer-creator of Parfums Christian Dior.

Monica Bellucci becomes the face of Rouge Dior.

2007: Midnight Poison is launched, with Eva Green as the face.

Dior Poison

Dior Poison 

2008: Jude Law becomes the face of Dior Homme.

Dior Homme Sport, Dior Homme Intense and Escale à Portofino are launched.

2009: Alain Delon becomes the face of Eau Sauvage with a photo taken in 1966 by Jean-Marie Périer.

Escale à Pondichéry and Ambre Nuit are launched.

2010: Collection Privée Christian Dior, Escale aux Marquises and J’Adore L’Or are launched.

 J’Adore L’Or

J’Adore L’Or 

2011: Natalie Portman becomes the face of Miss Dior.

Mélanie Laurent becomes the face of Hypnotic Poison.

2012: Natalie Portman becomes the face of Diorskin.

2013: Parfums Christian Dior purchases Château de La Colle Noire, Christian Dior’s former house.

Robert Pattinson becomes the face of Dior Homme.

Eva Herzigova becomes the face of Capture Totale.

Natalie Portman becomes the face of Rouge Dior.

LVMH Moët Hennessy Louis Vuitton, Parfums Christian Dior’s parent, inaugurates Hélios beauty research center in Saint-Jean-de-Braye, France.

2014: Peter Philips is named creative and image director of Christian Dior makeup.

2015: Dior Addict lipstick launches, with Jennifer Lawrence as the face.

Sauvage is launched, with Johnny Depp as the face.

2016: Inauguration of Château de La Colle Noire and Les Fontaines Parfumées, headquarters of the Christian Dior and Louis Vuitton perfumers.

Poison Girl is launched with Camille Rowe as the face.

Bella Hadid becomes a makeup ambassador.