MOSCOW — Fifty-four years and almost exactly one month after the House of Dior made its first trip to the Soviet Union on June 10, 1959, the brand returned for a fashion show in Red Square in honor of the 120-year anniversary of the GUM retail center.
“This show was a very impressive way to start the celebration, and it’s just the beginning,” said Mikhail Kusnirovich, founder and president of Bosco di Ciliegi, the Russian retail giant that owns GUM. “We’re honored to have the first show on Red Square with Dior as a partner.”
Sidney Toledano, chief executive officer of Christian Dior, has known Kusnirovich since the brand opened its first perfume and cosmetics counter in GUM in 1994.
“We used to see him from time to time, and when Kusnirovich took control of GUM we had very close contact. We decided to move with him, first with Dior and then with Vuitton and develop GUM. And the mall became what it is today. He had a vision already that the market would develop, and it’s been fantastic,” Toledano said of their partnership.
“Dior has been a unique brand for years. Even with GUM, we were the first, and then came other brands. And we just opened in Almaty, about a month ago, and are doing very well. And in Kiev before that. In GUM, we had to move to get more space [in 2012] because we were doing extremely well. Growing in terms of space is a global problem we have worldwide for our VIP clients. VIP rooms and more space for the ready-to-wear, because the collection by Raf Simons is doing extremely well,” Toledano said.
“What has been amazing in Raf’s collection is that we were looking for something more modern and younger, but the existing clients, wherever they were, in the Middle East, in Russia, they all adapted. Because women, you know, they want to be younger anyway.”
The silk and organza of the fall collection, which is already in stores, played off the reflective surface of the mirrored cube in the center of Red Square.
“I think this is a very good collection to show to the Russian clients, because this is an event about clients,” Toledano said.
After the show, Alla Verber, vice president of Mercury, which owns luxury department store TSUM, said, “This is a wonderful event. I loved the clothes before, and here I especially loved the leather and the silks.”
Russian designer and “It” girl Vika Gazinskaya pointed to the historic significance of such an event. “Red Square is such a historic place for our people. This is where the intrigues of Ivan the Terrible and the Victory Day parades that still take place today on May 9 happen. And the fact that they allowed Christian Dior — a brand that in the Soviet times was always sort of mythical and unattainable — to put on their show here is kind of like a fairy tale. It’s beautiful.…It’s definitely a moment that will go down in history. This was more than just a fashion show.”
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)