MILAN — Dondup has taken direct control of its children’s wear line.
Starting with the spring/summer 2019 season, the collection will be produced by the Italian specialist Gimel, although Dondup will design and distribute the range.
The line, which was introduced in 2006, will be also available at Dondup online store and at the brand’s flagship on Milan’s Via della Spiga. The spring/summer 2019 collection will be presented at international trade show Pitti Bimbo.
“We are excited to bring our children’s wear line in house, because it’s a strategic project that will strongly contribute to the company’s growth,” said Dondup president Matteo Marzotto. “We are happy to have chosen Pitti Bimbo as the stage to present this new phase, and we really thank Pitti’s organizers for the great attention and professionalism they demonstrated.”
According to Marzotto, Dondup will focus both on consolidating the line’s business in Italy and expanding its international presence.
The Dondup children’s wear range is available at 150 multi-brand retailers in the world and, according to Marzotto, the goal is for the line to account for 10 percent of the company’s total business.
Dondup, which is controlled by private equity fund L Catterton, closed 2017 with revenues of 56.5 million euros.