NEW YORK — In her extensive travels, Donna Karan has been to quite a few far-flung locations, and now she’s ready to tackle India.
This story first appeared in the March 25, 2009 issue of WWD. Subscribe Today.
Donna Karan Studio LLC inked a retail boutique license deal with DLF Retail Brands Pvt. Ltd., a subsidiary of India real estate developer DLF Ltd. As part of the agreement, DLF Retail Brands will open retail stores for both Donna Karan New York and DKNY in India, beginning next month with three freestanding units in New Delhi, at the DLF Place and the Emporio Mall in the capital city’s Vasant Kunj district, and the DLF Place in its Saket neighborhood. The first three stores will offer a mix of DKNY ready-to-wear and accessories.
“India is fast becoming a major fashion hub and the next big destination for luxury,” said Kelvin Coyle, managing director of DLF Retail Brands. “In keeping with our commitment to the Indian market, we strive to bring the best in luxury to India.
“In India, the brand will cater to globe-trotters and individuals who have a penchant for style,” Coyle added.
As part of the deal, DLF Retail Brands also plans to open additional Donna Karan New York and DKNY stores in New Delhi in the near future.
The move is a further sign of Donna Karan International’s global expansion. DKI also has retail boutique license agreements with SK Networks Company Ltd. for South Korea, and with Imaginex Retail (China) Ltd. for Mainland China.
“Following our recent entries into South Korea and Mainland China, this latest international expansion fits with our strategy of selecting the most competent and capable local partners,” said DKI chairman and chief executive officer Mark Weber, who’s also ceo of LVMH Inc. “We have a long-term perspective on the growth potential of the Indian market and we plan to fully capitalize on the strong brand awareness the Donna Karan New York and DKNY brands already have in India.”
DLF also has agreements with Giorgio Armani, Dolce & Gabbana, Salvatore Ferragamo and Sunglass Hut, among others.