Doo-Ri Chung is leaving the fashion house she started.

This story first appeared in the June 22, 2012 issue of WWD. Subscribe Today.

Chung, of Korean American descent, is a graduate of the Parsons division of The New School. She was creative director at Doo.Ri Clothing Co., which was founded in 2001. Her signature collection was launched in 2003.

Tharanco Group, which owns Doo.Ri, said Thursday it “wishes Chung well in all her future endeavors.”

Chung could not be reached for comment. It was unclear at press time what the designer’s future plans are.

Chung, who got her start working at Geoffrey Beene, was awarded the 2006 CFDA Fashion Award for Swarovski/Perry Ellis’ Up and Coming Designer of the Year. In the same year, she also won the CFDA Fashion Fund Award.

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Tharanco said it is evaluating new strategies for the Doo.Ri brand.

Market sources said that, while a sale of the firm is a possibility, the trend is for firms to shift to a licensing model, one that could work for the Doo.Ri brand.

The target customer is women between ages 19 and 40, who favor luxe fabrications for evening and ready-to-wear.

Chung’s Doo.Ri runway line sells at Bergdorf Goodman, Saks Fifth Avenue, Nordstrom and Barneys New York. In the fall, the designer dressed First Lady Michelle Obama for a state dinner. Known for her signature jersey draping, Chung in January became a guest designer for Macy’s contemporary Impulse brand.

A secondary line, Under.Linge was launched in 2009, but was merged with the main Doo.Ri line last year, giving the collection a broader range of price points.