MILAN – Staff International and Dsquared have renewed their 10-year-old licensing agreement through to 2027.
The length of the partnership – renewed a year ahead of the expiration date – will allow Staff International, the manufacturing arm of Renzo Rosso’s Only The Brave group, to hammer out a global project to grow and develop the Dsquared brand on different fronts, especially via an exclusive worldwide distribution.
To wit: Over the next three years, new flagships will open in New York, Tokyo, Paris, London and Los Angeles.
“I’m very proud of the bet and choice made 10 years ago,” said Only the Brave chief Renzo Rosso. “To me Dean and Dan represent a new casual luxury. The length of the contract is a sign of the reciprocal esteem and union and is at the base of ambitious programs.”