Michael Herz has been tapped as artistic director of Diane von Furstenberg.

This story first appeared in the February 13, 2014 issue of WWD. Subscribe Today.

Working closely with the designer, Herz will lead the promotion, direction and design of the DVF brand. This will include creative oversight of all ready-to-wear and accessories, licensee design, global advertising campaigns, store design and special projects. The appointment is effective immediately.
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“As the company continues to grow — and we continue to expand our product categories — it is so important to have someone next to me who will ensure that all products with the DVF name remain true to our brand,” said von Furstenberg, who celebrated the 40th anniversary of her signature wrap dress at her fashion show Sunday night.

In September 2012, Yvan Mispelaere left his role as creative director of DVF after two-and-a-half years in the post. He was not replaced in the role, and the design team continued to be led by von Furstenberg.

Most recently, Herz had been fashion curator and creative director of Bally Switzerland. After earning his master’s degree from the Royal College of Art in London, Herz started his career as a men’s sportswear designer at Falke in Germany, and has also worked for such brands as Iceberg, Guy Laroche and Aquascutum. He recently acted as a fashion curator for the “Journey of a Dress” show in Los Angeles, working with von Furstenberg to bring the exhibition to life.

DVF, which was founded in 1972, has been beefing up its management team in recent months. Robert Almerini joined in December as chief operating officer, responsible for the day-to-day management of the company’s operations. He reports to cochairman Joel Horowitz. Horowitz was brought into DVF in 2012 “to help professionalize” the company, with the goal of an eventual initial public offering or outside investment.

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