By  on May 23, 2016

TORONTO — Fledgling Canadian designer Peggy Sue Deaven-Smiltnieks once believed that she would spend her life designing fashions for the stage and screen. “I thought it was my calling until I realized that my work would never go any further than some stage storeroom in Los Angeles or New York. That revelation was heartbreaking to me,” said Deaven-Smiltnieks.

Fast-forward to 2016 and the Peggy Sue Collections, the eco-friendly knitwear label helmed by the Milton, Ontario-based designer, now casts a new spotlight on the career ambitions of Deaven-Smiltnieks. Earlier this month she emerged victorious at the Toronto Fashion Incubator’s New Labels contest thanks to her design philosophy, which is devoted to creating clothes utilizing North American fibers that can all be traced back to the farm land from which they came.

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