DALLAS – The future is bright at Eiseman.
The jeweler celebrated its 50th anniversary this week with a party at its expanded, remodeled boutique at Dallas’ NorthPark Center, its home since 1965.
“We honor the past, but this is about the future,” said Richard Eiseman, Jr., president, chief executive officer and co-owner of the venture founded by his late father.
The seven-figure renovation speaks to the success of the firm and the growth of its client base. The family business has deep roots in the community – in some cases selling to 5th generation clients – and cultivates connections with shoppers’ favorite charities, including social pillar The Crystal Charity Ball. The party drew a number of the charity’s high-profile supporters, including Ross and Margot Perot and Robert and Myrna Schlegel.
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Long known for bridal jewelry, precious gems and a sprinkling of designer styles, Eiseman has elevated its watch selection recently with city exclusives on Audemars Piguet, Hermes and Vacheron Constantin.
In addition, Eiseman opened a Rolex boutique and service center next door in October. Rolex required only part of the space, enabling Eiseman to renovate and expand the mothership.
The prominent corner spot across from Neiman Marcus newly shelters eight offices, two private viewing rooms and a walk-in vault. Total square footage including Rolex is 4,850 square feet, compared with 2,944 square feet before.
The fresh layout of rounded cases presents precious gems at the fore with a watch wall along the back and bridal jewelry in a secluded corner by a silver gilt cork wall. A contemporary decor features textured pale gray surfaces with silver and bronze accents plus cherry-tone wood panels. A circular bronzed-metal-mesh curtain is a focal point around the cash wrap. Floating vitrines line the display windows.
Eiseman declined to reveal sales, but an industry source estimated that the company does well over $30 million annually. None of that is online, and Eiseman plans to explore e-commerce next year. He owns the firm with his mother, Louise, and sister, Alice Eiseman Adelkind.
Eiseman noted that a 10-by-six-foot mirror can be used as a display screen, and the sound system is suitable for programs and announcements at parties.
“All the things the charities need we took into account,” he noted.
He credited the company’s prosperity to the philosophy of his late father, who stressed “taking care” of clients and nurturing relationships.