PARIS — A darling of red-carpet regulars on both sides of the Atlantic, Elie Saab is moving even closer to his clientele.
This story first appeared in the October 15, 2014 issue of WWD. Subscribe Today.
The Lebanese designer, best-known for his floor-sweeping princess dresses and a predilection for sparkling Swarovski crystal, is setting up shop next to the Four Seasons Hotel George V in Paris, an address favored by his customers — and himself (the luxury hotel served as his temporary residence before he acquired his own apartment in the French capital).
The 3,200-square-foot venue, located at 31 avenue George V and slated to open in the first half of 2015, is said to feature a new brand concept combining fashion, interior design and lighting.
It is currently being developed by architecture firm RDAI, which has previously lent its hand to Hermès and Yves Saint Laurent, in tandem with Saab himself.
The boutique will stock the label’s ready-to-wear collection, accessories and fragrances and is the first in a series of new store openings scheduled “in other major cities in the short-term future,” the company said.