MILAN — Elite World will in May launch a fashion division and a brand of urban streetwear pieces inspired by the “model-off-duty” and called E.1972. This is a nod to Elite’s history, as the company was founded in 1972.
The line will be designed by Elite World chief creative officer and board member Julia Haart, who was previously creative director of La Perla from 2016 until last year, when the Italian innerwear brand was sold to Amsterdam-based private equity firm Sapinda Holding from entrepreneur Silvio Scaglia. Haart also founded her namesake brand in 2013, which she closed when she joined La Perla.
“We have an opportunity to bring the model universe to a consumer anywhere in the world,” said Haart of the collection, which is conceived to combine comfort and fashion. “We can offer a glimpse into the lives of our talent and create a collection that is cool, underground, innovative and aspirational.” The designer said the brand’s central message will be “Be your own icon.”
Kendall Jenner, Adriana Lima, Irina Shayk, Winne Harlow and Behati Prinsloo are only some of the models under the Elite World’s umbrella. It is the world’s largest international network of model management agencies including Elite worldwide, Women Model Management, The Society, Supreme, and 360 Model Management.
In September Elite World acquired Women Model Management Milano. The French and U.S.-based agencies of the same network were controlled by Elite World, which took over in 2013. Piero Piazzi, who served as Elite Milano’s president and Europe’s business coordinator for Elite World, took on the role of president of Women Model Management Worldwide, overseeing all the network’s three agencies.
The brand is slated to launch in May 2019 and will be available for purchase exclusively at 1972.com.