By  on February 19, 2019

MILAN — Elite World will in May launch a fashion division and a brand of urban streetwear pieces inspired by the “model-off-duty” and called E.1972. This is a nod to Elite’s history, as the company was founded in 1972.

The line will be designed by Elite World chief creative officer and board member Julia Haart, who was previously creative director of La Perla from 2016 until last year, when the Italian innerwear brand was sold to Amsterdam-based private equity firm Sapinda Holding from entrepreneur Silvio Scaglia. Haart also founded her namesake brand in 2013, which she closed when she joined La Perla.

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