PARISEmilio Pucci has tapped Mauro Grimaldi as chief executive officer, WWD has learned.

Currently vice president of sales, marketing and communications at Elie Saab, Grimaldi is to take up his new role at the Florence-based fashion house on Sept. 14 and report to Pierre-Yves Roussel, chairman and ceo of LVMH Fashion Group.

Laudomia Pucci has been acting as interim ceo since April 2014 when Alessandra Carra exited Emilio Pucci and subsequently joined Agnona. Pucci, daughter of the founding designer, is to remain image director and a member of the board of directors.

Grimaldi joins Pucci in tandem with a new creative director, MSGM founder Massimo Giorgetti, who unveiled his initial designs during the Pitti Uomo trade show last month.

Roussel cited an encouraging response to the pilot effort for resort 2016, which included some shirts for men. “People are excited and interested to follow the journey,” he said, describing Giorgetti’s mission as “to modernize and energize” the fashion house, known primarily for its swirling and colorful prints on silk jersey. “Everyone is aligned on the strategy, which is very important for such a project.”

In homage to Florence, Giorgetti reworked a range of archival prints, revamped the house emblem and injected his signature sense of playfulness and cool. His first designs are to reach stores in January.

An economics graduate from Milan’s Bocconi University, Grimaldi started his career as country manager for Vestebene in Benelux and Scandinavia before joining Benetton as an area manager in 1999. He subsequently worked in France as retail manager for the Tod’s and Hogan brands; as retail and wholesale director for Valentino, and as West and Central Europe director for Salvatore Ferragamo. He’s been with Saab since 2013.

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