MILAN — It’s a moment of consolidation for Italian fashion companies.
A few days after the revelation that Roberto Cavalli is planning to close its offices in Milan and focus operations at its Florence headquarters, Emilio Pucci said Tuesday it plans to transfer its employees from Florence to Milan.
The decision was taken in order to create “greater efficiency and operational synergy.” A source close to the company said Pucci wanted to focus on two cities, rather than three. The manufacturing role in Bologna will go untouched, while the creative and commercial roles will be joined together in Milan. This will also facilitate creative director Massimo Giorgetti, who is based in Milan. He was tapped by Pucci last year, succeeding Peter Dundas.
The source said each of the 45 employees based in Florence is receiving an offer to move to Milan. “There is no plan to cut jobs,” said the source. “Individual talks will be initiated to study the best way to deal with this change.”
The source said Laudomia Pucci, daughter of the namesake founder, and the Pucci family will continue to own the storied 14th-century Palazzo Pucci. Laudomia Pucci is image director and a member of the company’s board. “The company, as well as the group it belongs to [LVMH Moët Hennessy Louis Vuitton] is thinking of ways to enhance it to emphasize the Florentine origins of the brand,” said the source.
The proposal to transfer its employees is part of the company’s goal to “keep on investing in the talents of all human resources, which are the main assets of Emilio Pucci.”
In 2007, the company celebrated the 60th anniversary of the brand with a star-studded dinner at Palazzo Pucci, cohosted by Laudomia Pucci and Delphine Arnault, daughter of LVMH chairman and chief executive officer Bernard Arnault.
Established in 1947, Emilio Pucci is one of Italy’s storied jet-set brands of the Sixties, synonymous with dazzling prints on silk jersey, which the founder even applied to skiwear early in his career, pioneering a lifestyle approach to fashion.
LVMH acquired the brand in 2002 for 38 million euros, or $35.9 million at average exchange that year, and has experimented with a variety of designers, including Matthew Williamson and Christian Lacroix.
A former Elie Saab executive, Mauro Grimaldi was named Pucci ceo last year.