By  on January 26, 2011

Erin Fetherston lives a consummately “art-directed life.” Those are her words, not ours — although anyone who has ever crossed paths with the New York-based Californian already knows this. Few designers project the perfectly manicured — and perfectly consistent — persona that she does: always smiling, head tilted just so and that platinum blonde hair with long, blunt bangs. As for her clothes, she dresses, without fail,in a dreamy coquette way with sweet dresses and fluid, airy separates. “It’s real. I’m like that all the time,” says Fetherston, when asked if it’s all just an on-camera act. “You should see my apartment. It’s light, feminine and has a sense of whimsy.” And then she says it again: “It’s a totally art-directed life. And my two dogs are perfect in it.” (And how. She has a Chinese crested powderpuff and a bichon Maltese.)

This story first appeared in the January 26, 2011 issue of WWD. Subscribe Today.

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