PARIS — Three years after its creation, Etudes Studio sets its first store in the French capital at 14 rue Debelleyme in the Marais.
Designed in collaboration with Ciguë, a Paris-based architectural agency that also collaborated with Damir Doma and Isabel Marant, the unit is located in a courtyard location.
Etudes is a studio established by a collective of four people including artist Aurélien Arbet and graphic designer Jérémie Egry in 2012 that produces apparel, edits art books and provides creative services.
“We meant to create a space that would be minimal, using only raw materials like cement and glass; and that could evolve like an art gallery,” Egry explained.
The 1,700 square-foot unit is centered on a massive concrete beam running through the open space. Whites and greys dominate the location. The ground floor showcases the apparel and the limited edition art and photography books its publishes, while the upper level houses about a dozen employees.
The store stocks around 100 pieces, with prices ranging from 60 euros, or $68 at current exchange, for a T-shirt to 180 euros, or $205, for a shirt; to 500 to 800 euros, or $569 to $911, for a jacket. It also features the limited editions. For fall-winter, the label is to launch pieces featuring a print developed by American photographer Daniel Everett (Etudes already published a book on the artist’s work.)
In 2014, revenues gained 40 percent compared to the previous year.
The label currently ships to around 100 doors worldwide divided between Europe, Asia and North America. In New York, retailers include Opening Ceremony and Assembly. “Our goal is to open a store in New York within a year and a half,” Egry said.
The label is to host its next show during Paris men’s collection on June 27.