By  on December 3, 2018

MILAN — “It won’t be about reinventing the brand,” said Lutz Huelle, during his first interview as the newly appointed creative director of Madrid-based luxury label Delpozo. “The most important thing for me is to preserve what made Delpozo so wonderful.”

As WWD exclusively reported last week, Spanish company Grupo Perfumes y Diseño, which has managed Delpozo’s perfume license since 1992 and bought the whole fashion house in 2011, hired the German designer to succeed former creative director Josep Font, who exited the brand in September. Font was tapped in 2012 to revitalize the label, founded by Jesus Delpozo in 1974.

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