MILAN — In the wake of the recent exit of its chief executive officer Mauro Grimaldi, Emilio Pucci has tapped Giorgio Presca as an external consultant for a temporary mission.
“I needed someone with expertise, and he is a real expert in turnarounds, and knows the fashion business,” said Sidney Toledano, chairman and ceo of LVMH Fashion Group.
Presca started last week, and Toledano charged him with analyzing the business and producing recommendation about the Florentine brand’s future positioning and organization. Controlled by LVMH Moët Hennessy Louis Vuitton since 2002, the brand has experimented with a variety of designers including Christian Lacroix, Matthew Williamson, Peter Dundas and Massimo Giorgetti of MSGM. Pucci is now designed by an in-house team.
Presca was previously ceo of Golden Goose Deluxe Brand, which he had joined in March 2017, exiting in September 2018. His arrival at the buzzy sneaker label coincided with the completion of the acquisition of Golden Goose by the Carlyle Group, and he was tasked with structuring the organization and growing its business globally. Golden Goose is now helmed by Silvio Campara and chairman Patrizio di Marco.
Presca previously held a similar role at the Italian footwear company Geox, which he joined in 2012.
The seasoned executive has worked in fashion for 25 years, with roles including ceo of Citizens of Humanity; president of VF Jeanswear International; brand general manager at Diesel Group, and brand director for the Europe, Middle East and Africa region at Levis Strauss & Co. His early career includes marketing positions at Nordica and Lotto.
WWD learned last month that Grimaldi was exiting his post as ceo of Emilio Pucci. Grimaldi had joined the Italian luxury house in September 2015. He hailed from Elie Saab, where he was vice president of sales, marketing and communications.
Laudomia Pucci, daughter of the founding designer, remains image director and a member of the board of directors. Established in 1947, Emilio Pucci is one of Italy’s storied jet-set brands of the Sixties, synonymous with swirling and kaleidoscopic prints on silk jersey, which the founder even applied to skiwear early in his career, pioneering a lifestyle approach to fashion.
The company is to host an afternoon presentation on Feb. 21 at its Milan showroom to present the fall 2019 collection.
Toledano oversees a range of fashion houses at LVMH, including Celine, Givenchy, Loewe, Marc Jacobs, Kenzo, Rossimoda, Jean Patou and Nicholas Kirkwood.
Editor’s Note: An earlier version of this article had identified Presca as Pucci’s interim chief executive officer.