By  on December 2, 2019

MILAN — Gucci and Tencent will reveal today that they have partnered “to establish a framework that will stimulate innovation and leadership in digital strategies spanning the Internet of Things, Artificial Intelligence, Data Science, Smart Retail, Content Generation and Digital Thought Leadership,” the companies said in a joint statement.

The initiative born from the new partnership is the first native content project produced by Tencent for a luxury brand.

To continue reading this article...