By  on November 8, 2019

MILAN — Two powerhouses are joining forces, each bringing its unique expertise.

Prada and Adidas are launching a long-term collaboration with the goal to “investigate the realms of heritage, technology and innovation — and to challenge conventional wisdom through unexpected strategies,” the two companies said in a joint statement exclusively revealed to WWD. “The new vision draws inspiration from the rich legacies of both to reengineer timeless icons, and leverages the houses’ technological footprint to innovate. The path is an evolving and dynamic structure composed of key milestones, marking a significant departure from existing patterns while building on the houses’ strong milieu of shared approaches and pursuits.”

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