By  on March 5, 2018

MILAN — Chinese buyers and exhibitors took the TheOneMilano haute-a-porter trade fair in Milan by storm.

Out of nearly 11,000 visitors to the four-day show featuring fur and high-quality ready-to-wear in Milan that closed on Feb. 26, 1,200 buyers came from China, more than any other country at an event where buyers from Russia and the ex-Soviet block traditionally hold sway. More than 40 Chinese furriers also flocked in, showing their collections courtesy of the China Chamber of Commerce of Foodstuff and Native Produce. Industry operators confirmed that Chinese customers are veering away from the bland and the big brands.

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