By  on October 8, 2015

As their influence grows, bloggers such as ones from The Blonde Salad to Gary Pepper are increasingly present at recent fashion shows. And designer brands are taking note by forming year-round partnership deals with them.

The fashion bloggers are paid via affiliate marketing arrangements with the brands, which — in simple terms — involves technology platforms that pay the bloggers a commission each time they refer to a brand or retail site.

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