MILAN — In a nod to its new Roman headquarters at the Palazzo della Civiltà Italiana, Fendi will unveil at Design Miami next month furniture pieces originally designed by Milanese architect Guglielmo Ulrich and conceived seven decades ago, but never actually produced.
Fendi has dubbed the project “The other half of the dream. Roma 1940-2015.” The designs were meant to furnish the stately and imposing buildings, which are part of the Esposizione Universale Roma district built for the 1942 World’s Fair, which never took place because of World War II. In October, Fendi presented its new offices and exhibition space at the 205,200-square-foot travertine marble palazzo, designed in 1937, part of the EUR and also known as the Square Colosseum because of its six stories of symmetrical arches.
Following Design Miami/2015, which ends Dec. 6, the pieces will be housed at the Italian luxury group’s palazzo.
Leveraging the company’s craftsmanship, Fendi breathed new life into Ulrich’s designs, which include a sofa with a double-facing seat, articulated on an “S” shaped central septum, covered with streaky oak and an upper closure plan in solid oak; lampshades with spherical caps in golden metal; a table with a solid rosewood structure, with a supporting surface made with a light tempered glass plate, refined on the sides with polished-edged beveling; a cherrywood-and-bronzed bass table, and a walnut wood armchair and another armchair, entirely covered with leather, showing volume through a padding that completely hides the internal structure in wood.
Fendi’s white pavilion at Design Miami pays homage to the city of Rome, the Palazzo della Civiltà and the surrounding EUR district, highlighting its grand structures, and transforming its signature marble and stone into delicate light fixtures.
The company has partnered with Design Miami since 2008. Last year, it teamed with Dimore Studio to create a Roman Lounge. The Italian brand has had a home line, Fendi Casa, since 1987. The Fendi Château Residences in Miami have just been completed, marking the company’s first branded real estate project globally, in a partnership with Château Group. Fendi earlier this month opened its first store in Miami’s Design District, unveiling a new concept in collaboration with architect Johanna Grawunder.
A sketch by Guglielmo Ulrich.