By  on October 23, 2015

ROME — Special light effects during a suggestive ceremony heightened the official unveiling of Fendi’s new headquarters at the stately Palazzo della Civiltà Italiana here.

The first exhibition to be held at the venue, dedicated to the transformation of the palazzo and its surroundings, was also inaugurated at the event Thursday. Chairman and chief executive officer Pietro Beccari braved the chilly gusts of wind hitting the city to deliver a brief speech to introduce the lighting up of the building, thanking the five Fendi sisters and luxury titan Bernard Arnault for his forward-thinking attitude in supporting the move of the company, which is controlled by LVMH Moët Hennessy Louis Vuitton.

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