By  on November 5, 2019

MILAN — Ferrari N.V. is launching a new lifestyle project and has tapped designer Rocco Iannone as its brand diversification creative director. 

Iannone is tasked with developing the creative content, design and image of all of Ferrari’s own and licensed women’s, men’s and children’s apparel and accessories collections and he will report to Nicola Boari, Ferrari’s chief brand diversification officer. 

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