By  on October 10, 2018

TOKYO — Bally launched its latest artist collaboration at its flagship in Ginza here on Wednesday, unveiling a series of limited-edition products while hosting the opening of an exhibition by London-based street artist Shok-1. The project is the second in a series of artist collaborations curated by music producer Kasseem Dean, who goes by the name Swizz Beatz.

Frédéric de Narp, chief executive officer of the Swiss brand, began his career in Japan and still retains a high level of admiration for the country and its culture. He said that his decision to have a creative collective — rather than a single creative director — head Bally’s design activities was inspired by the country he once called home.

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