The French-American Chamber of Commerce will produce the first-ever French-American Luxury Symposium entitled “Innovation and Tradition: A Paradox Rich in Opportunity” on March 31.
The symposium, which takes place at the Sofitel New York, includes such speakers as Frédéric Cumenal, chief executive officer of Tiffany; Alain Bernard, U.S. ceo of Van Cleef & Arpels, and Alex Bolen, ceo of Oscar de la Renta.
The symposium, which runs from 8 a.m. to 6 p.m., also includes a variety of panels and panelists such as Marie Gulin-Merle, chief marketing officer, L’Oréal USA; Gena Smith, senior vice president human resources, Global Executive & Creative Recruitment, LVMH Moët Hennessy Louis Vuitton; Bridget Russo, chief marketing officer of Shinola; Sarah Tam, senior vice president of merchandising and planning for Rent the Runway; Marc Speichart, global client partner, Google, and Ron Frasch, operating partner, Castanea Partners.
“We are proud to present the French-American Luxury Symposium, the only event of its kind to focus specifically on French and American premium brands,” said Elsa Berry, president of the French-American Chamber of Commerce and founder of Vendôme Global Partners, the luxury-focused mergers and acquisitions firm based in New York.
Topics will include the rapidly changing luxury landscape, and paradox between heritage and innovation in the current environment. Speakers will discuss the impact on social commerce on the industry, the new retail store and the vital importance of engagement and of being “customer-centric,” in addition to the financing issues that luxury brands face. The program will include a discussion on the need for creative leadership and the new C-Suite, as well as the importance of corporate social responsibility. About 200 people are expected to attend.
Further information can be obtained through frenchamericanluxury.com.