By  on May 23, 2014

FLORENCE — Frida Giannini will mark her 10th year as creative director of Gucci in 2015 — an impressive milestone in itself for a female designer whose name is not the same as the brand’s. As she has evolved at Gucci, Giannini’s passions and beliefs have been increasingly channeled into the label, which today strongly reflects her stance on sustainability, contributions to women’s empowerment and education, humanitarian assistance and children’s rights.

This story first appeared in the May 23, 2014 issue of WWD. Subscribe Today.

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