NEW YORK — Fendi tapped Gaetano Sciuto as president of its Americas division, effective Sept. 1.

Sciuto is currently Fendi’s licenses and accessories director based in Lugano, Switzerland. Since joining Fendi in 2008, he spearheaded the brand’s development of areas such as timepieces, home, fragrance, eyewear, textiles and children’s wear.

“Gaetano has been a tremendous asset to the Fendi team over the past five years, strategically growing key categories and driving the global direction of the business,” said Fendi chairman and chief executive officer Pietro Beccari.

“He strongly contributed to Fendi’s continued success, increasing brand awareness and strengthening sales on an international level.”

Prior to Fendi, Sciuto worked for companies such as Sebastian International, Lotto Sport and Sola International, which was acquired by Carl Zeiss in 2005. He also served as managing director of Carl Zeiss Vision’s Sunlens division.

At Fendi, he succeeds Stacy Van Praagh, who left the company in April. Sciuto will relocate to New York and report to retail and wholesale managing director Jean Marc Gallot.

Fendi is expected to appoint a new licenses and accessories director in the next month.

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