MILAN — John Galliano’s world has a new star — fine jewelry.
Les Jardins d’Avron SA, the company that produces and distributes John Galliano ready-to-wear, and high-end jeweler Valente have signed a four-year deal to produce the designer’s first-ever fine jewelry collection.
The line, to be presented annually, will be unveiled in April at the international jewelry showcase in Basel, Switzerland, and will be divided into three segments, according to Marco Valente, chief executive officer of Valente.
There will be a limited edition portion with five exclusive and numbered pieces that will retail for over $44,000 apiece; a ready-to-wear lineup, priced at between $3,700 and $7,300, and a haute couture segment with pieces retailing for up to $22,000 each. The last two categories each will contain 10 different styles.
In terms of design, Valente said there will be a romantic theme, an aggressive side and vintage-looking pieces.
For the first year, the collection will be distributed to no more than 25 select jewelry stores worldwide, said Valente.
“This is an exciting opportunity to work with jewelry and the new way to express the creativity of the John Galliano brand,” said Galliano.
Valente added, “I hope that this collaboration will enable me to give full scope to the creativity of my house and research even deeper into unusual and precious materials.”
The Milan-based Valente, which has a joint venture with Gioielli d’Italia, controlled by the Mariella Burani Fashion Group, has been in business for 50 years and is known for its sense of color, quirky shapes and combinations and use of unusual stones.