Gap is celebrating its arrival in Italy by partnering with one of the country’s most famous couture houses — Valentino.
This story first appeared in the September 9, 2010 issue of WWD. Subscribe Today.
The company will today reveal that the House of Valentino has created a capsule collection of women’s wear for the brand that will bow in late November to coincide with the launch of Gap’s flagship on Milan’s Corso Vittorio Emanuele. The collection has been designed by Valentino’s creative directors, Maria Grazia Chiuri and Pier Paolo Piccioli, using “iconic Gap pieces” as its basis, the company said. Stylist Karl Templer, who works closely with Gap and Valentino, introduced the two brands.
In addition to the Milan store, the collection will be sold at Gap’s London flagship on Oxford Street, at Dover Street Market in London and at Colette in Paris. The collection will also be sold at Gap’s flagship in Rome when it opens next year. There are no plans to launch the collection in the U.S. While Gap hasn’t yet released prices for the line, the collection is expected to be priced consistently with Gap’s existing collections.
Chiuri and Piccioli said the project “brings together the iconic world of Valentino and Gap’s fashion essentials. In this way, Valentino and Gap synthesize the current trend of combining luxury with basics.”
The collaboration marks a second high-profile designer partnership for Gap, following the company’s children’s collection with Stella McCartney, a two-season deal. The retailer has also produced collections designed by Council of Fashion Designers of America award winners, the most recent of which launched in June. The Valentino and Gap collection will also coincide with another much-anticipated designer-retailer marriage, that of H&M with Lanvin, whose capsule collection for the retailer will launch Nov. 23.