On Monday, the luxury women’s wear label, controlled by Chinese fashion giant Redstone Group, will open its first store in the American continent.
Giada creative director Gabriele Colangelo said the 4,300-square-foot minimal and modern store, designed by Italian architect Claudio Silvestrin, is located in Boston, a city that “reflects that attention to culture and elegance that is at the base of the Giada brand.”
In addition, Colangelo pointed that a big percentage of Giada’s employees graduated from the prestigious universities in the Boston area.
“This opening is an homage to the city of Boston and at the same time represents a first retail test in the U.S. market,” Colangelo said.
Giada, which regularly shows during Milan Fashion Week, distributes its collections exclusively through its retail network, which along with the new boutique in Boston, includes more than 50 units in China and a flagship at the heart of Milan’s Golden Triangle luxury shopping district.
“The group’s expansion strategy is very attentive and precise,” Colangelo said. “They are carefully investing in specific markets and when it comes to selecting the locations for the stores, they only look at premium areas.”
The brand doesn’t operate an online store and Colangelo said the company is examining whether to invest in e-commerce.
Along with Giada, Redstone Group controls the Italian brand Curiel and Chinese contemporary label Yi.