The strategy, which the designer developed for his Giamba line, founded in 2014 to complement the main Giambattista Valli line with playful, underground and somewhat sexy designs, includes the release of two collections a year, instead of four.
According to a company spokesperson, the new strategy better responds to the needs of retailers that require getting products in stores early in the season.
Giamba unveiled this course with the spring 2020 season, when the brand presented a single collection, unveiled to buyers in July in conjunction with the resort schedule.
Recently, the Roman designer, who also operates a couture line introduced in 2011, collaborated with Swedish fast-fashion giant H&M on a capsule collection, which was celebrated on Oct. 24 with a runway show followed by an event in his native city.
In 2017, Artémis, the investment arm of the Pinault family, took a minority stake in the Giambattista Valli company. Artémis is the majority shareholder of the global luxury group Kering, led by François-Henri Pinault. It also owns the auction house Christie’s; several prestigious vineyards, including Château Latour; the luxury cruise specialist Ponant; the Fnac Darty group; the weekly Le Point, and the Stade Rennais Football Club, among other assets.