Giorgio Armani

MILAN — Giorgio Armani has unveiled on Monday a new partnership with the Italian Soccer Federation.

In particular, the designer and the Italian sport institution have signed a four-year partnership that will see the country’s national soccer team wearing formal off-field Emporio Armani uniforms.

Previously, the Armani company created the uniforms for the Italian national soccer team for the 2012 and 2016 Olympics and for the 1994 World Cup. In addition, the fashion house designed the official uniforms for the Newcastle United, Chelsea and Bayern Munich soccer teams.

In all the official occasions, the members of the team will sport an Emporio Armani jersey suit, a shirt and an overcoat with detachable linings, all embellished with the Italian Soccer Federation’s shield. In addition, Armani designed shoes, a kit bag, a backpack, a belt, small leather goods and a pair of sunglasses.

Emporio Armani uniform for the Italian soccer team

Emporio Armani uniform for the Italian soccer team.  Courtesy Photo

“This agreement makes me particularly happy: I am returning to football after my experience with Chelsea and Bayern, and once again I am dressing the Italian national team, as I did for the 1994 World Cup,” Armani said. “I am proud to partner with the FIGC and to offer our athletes my idea of soft formality and elegant practicality. I have created a wardrobe that is consistent with my vision, designed for athletes who are constantly on the move. It is another way to communicate Italy’s sense of style to the world.”

“We are extremely proud that a symbol of Italian excellency such as Emporio Armani, an international leader in the fashion and luxury industry, has decided to associate its brand with the Italian national football team,” said the Italian Soccer Federation president Gabriele Gravina. “It’s an important step in the journey of reform we have taken, also because this alliance will allow the values bonding the Azzurri [the nickname of the Italian soccer team’s players] and the Made in Italy icon to be spread worldwide. I would like to thank Giorgio Armani and his entire staff for the enthusiasm that has led to the signing of this agreement.”

Italy’s national Under 21 and women’s soccer teams will also wear Emporio Armani official off-field uniforms.

This partnership with the Italian Soccer Federation highlights Armani’s tight relationship with the world of sport. Along with controlling the Olimpia Milano basketball team, Armani over the years selected a wide range of athletes to be the faces of his brands. The list includes soccer players Cristiano Ronaldo, David Beckham, Kaká, Luís Figo, Fabio Cannavaro, Andriy Shevchenko, tennis star Rafael Nadal, as well as swimmers Federica Pellegrini and Filippo Magnini.

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