MILAN — The Giorgio Armani Group said today it had formed a partnership with Genesis Luxury Fashion Pvt. Ltd. in India to expand its business in that region.


Genesis Luxury is to be Armani’s exclusive partner in the country for the Giorgio Armani, Emporio Armani and AJ Armani Jeans brands, as the Italian fashion group plans to develop both its retail and wholesale channels in India. The Armani retail network in the country comprises one Giorgio Armani boutique and one Emporio Armani venue in New Delhi. There is also an Emporio banner in Mumbai. Genesis Luxury will take over those existing stores.


The partners plan to open around 20 freestanding monobrand stores in major cities, such as Chennai, Bangalore and Kolkatta, over the next five years.