MILAN — Giorgio Armani on Monday presented his new Armani Casa collection, which was on show in the new 14,040-square-foot space — formerly occupied by Milanese design firm De Padova – that will host the brand’s new flagship. The store, opening next fall, will be dedicated to furniture and interior design.
“Every time I was passing in front of the store, I used to think about the first time I met Maddalena De Padova in the garden of my house on Via Borgonuovo,” Armani said. “She was an incredible person and she always wanted to do something with me but then I lost sight of her and I’m really sorry we never worked together.”
Armani, who described the installation as “a defilé of pieces, which are independent of each other,” introduced a full tableware collection crafted from Limoges porcelain. This included plates decorated with gold and platinum motifs inspired by fabric patterns.
“We also focused on decor pieces and gifts,” Armani said. “I hope that on Christmas people will think about coming in this store to buy their gifts.”
In addition, Armani Casa continues to expand its contract business by developing real estate projects, including one in Miami and one in Mumbai, to be unveiled this year. A luxury project will be completed in Beijing next year.