PARIS — Marco Bizzarri’s management makeover at Kering has reached the U.S., with a new chief executive officer arriving at New York-based Tomas Maier, WWD has learned.
Giuseppe Giovannetti, currently president of the Americas for Bottega Veneta and long a key deputy of Bizzarri’s, is to take over the post on Monday and report to Bizzari, ceo of the luxury couture and leather goods division at Kering and previously ceo of Bottega.
Giovannetti is to succeed Daniela Ott, who is stepping down for personal reasons.
According to Kering, Ott accomplished her mission of “starting up” the business and integrating it into the French group after Kering took a significant stake in Maier last November.
The mission of Giovannetti, 45, will be to “pursue the building and expansion of the Tomas Maier brand.”
Under Kering’s auspices, Maier opened an office and showroom at the Fuller Building and expanded collections, starting with resort, with a view to growing the brand’s wholesale and retail profile, including a forthcoming Manhattan boutique at 956 Madison Avenue.
Giovannetti is said to have a strong understanding of the luxury market and business development. He joined Bottega Veneta in 2001, when it was part of Gucci Group, and held a number of positions at the Italian brand, including five years as its chief financial officer in the U.S. before, in 2011, his promotion to president of the region.
Earlier this month, Bizzarri named Bottega Veneta executive Gianluca Flore as the new ceo at Brioni and former Stella McCartney and British Fashion Council executive Sarah Crook as the new ceo of Christopher Kane. Bizzarri took up his new post last July.
Maier founded his signature brand in 1997 and based it on essentials for leisure time, with a particular focus on swimwear and knits. He is now pursuing a broader lifestyle positioning. The German-born designer has been creative director of Bottega Veneta since 2001.