Giuseppe Zanotti has formed a joint venture with its long-term Hong Kong-based franchisee to develop the Italian footwear brand in Greater China.

Vicini SpA, which controls Zanotti, holds 51 percent of the new company while Life Luxury Group controls the remainder. Giuseppe Zanotti said the new company, called Giuseppe Zanotti Design Holding Hong Kong Ltd., will allow the brand to accelerate the growth of its retail network over the next couple years.

Zanotti entered China in 2007 through a franchise agreement with Life. Currently the brand has 15 stores in Greater China and plans to open a new store in Nanjing Deji Plaza mall within the next month.

Zanotti established its own Asia regional office in Hong Kong in 2013.