MILAN — Golden Goose Deluxe Brand is out to grow its retail presence worldwide.
The high-end fashion label was founded in Venice in 2000 by Alessandro Gallo and Francesca Rinaldo and is currently controlled by Italian fund DGPA SGR. A 2,153-square-foot flagship on Paris’ Rue des Saint-Pères, in the Saint Germain district will start the label’s expansion. The store, which is expected to open before Christmas, will feature the same concept as the other Golden Goose units, with Lego-inspired blocks that can be moved to easily change the look of the space. At the same time, it will use materials befitting the building and the neighborhood, with marble paired with the mirror of the ceiling and the blocks and the racks descending from the ceiling in brass.
According to Roberta Benaglia, chief executive officer of DGPA SGR, Golden Goose will debut its first directly operated unit in the United States within the first quarter of 2015. The 1,507-square-foot store will be located on New York’s Greene Street in SoHo. The label currently sells its collections in 50 multibrand stores in the U.S. In order to increase its presence in America, Golden Goose is going to introduce pre-collections starting from 2015.
Golden Goose, which already operates stores in Seoul, Milan, Tokyo, Amsterdam and Beirut, also plans to open a flagship in London between 2015 and 2016. “But we don’t have a location yet,” said Benaglia, who is also seeking spaces in Florence and Venice.
In addition, next year two more stores will be opened with local partners in Seoul and Tokyo. Following Italy, which currently accounts for 45 percent of the company’s business, Japan and Korea are two of the most important markets for the label.
“The goal is to grow internationally and have Italy account for 30 percent of our business within three years,” said Benaglia, who added that Benelux, Germany and Scandinavia are on the list of the markets with biggest potentials for the label, along with China and Hong Kong, where Golden Goose is still not present.
“We are considering the idea of opening a store in Hong Kong, also because a lot of Chinese customers are buying our products in our stores in Korea,” Benaglia said.
Last February, Golden Goose introduced an online store, which already generates revenues of 1 million euros, or $1.25 million at current exchange rate.
According to Benaglia, the brand — which is expecting to close 2014 with revenues of 47 million euros, or $58.7 million at current exchange, up 35 percent compared to the previous year — is evaluating the opportunity for another investor to further develop the label.
“DGPA SGR is keeping its shares in Golden Goose for sure until the end of 2016, because we started an important development plan,” said Benaglia, who revealed that the company expects to generate revenues of 73 million euros, or $91 million, in 2015.
Benaglia said the label, which is expanding its creative team, aims to especially grow its women’s ready-to-wear business as well as handbags.
Women’s and men’s rtw collections currently account for 30 percent of Golden Goose’s business, which is mainly focused on shoes. The women’s offering accounts for 60 percent of sales, while men’s and children’s clothes and accessories account for 35 and 5 percent, respectively.