BURBERRY GOES LIVE AGAIN: Burberry will live stream its upcoming Prorsum men’s fall runway show on gq.com for the first time as well as its own Web site on Saturday at 6 p.m. Milan time. Viewers will be able to comment in real time directly on Burberry’s site or through their Twitter or Facebook accounts, much like they did during the live-streamed Prorsum women’s wear show in September. In a video message recorded in Milan broadcast Wednesday on the GQ and Burberry Facebook sites, Christopher Bailey, the brand’s chief creative officer, personally invited viewers to the show. “Happy New Year,” said Bailey. “I wanted to let you know we’ll be live streaming directly to you guys…and I hope to get your comments and feedback….I really, really hope you’ll join us, and I’ll see you all soon.” 

This story first appeared in the January 14, 2010 issue of WWD. Subscribe Today.

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