By  on August 18, 2015

Hong Kong — Fashion e-commerce startup Grana may be based in Hong Kong but its founder Luke Grana is an Australian and the line, which sells premium quality wardrobe staples, was conceived on a visit to Peru.

The label only gets more global from there. Its fabrics origins read like a UN roll call: French poplin, Japanese denim, Mongolian cashmere, Chinese silk, Peruvian pima cotton. The online-only brand promises to traverse the world in search of the best materials. And in a model not unlike Bonobos or Everlane, it uses the Internet to cut out the middleman and passes the savings onto the consumer.

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