MILAN — Gucci is breaking the rules of the fashion calendar.
The brand is about to unveil the windows showcasing its women’s and men’s cruise 2016 collections designed by creative director Alessandro Michele. This is something new for the industry, as resort collections usually start to be displayed in stores around November.
Debuting in the Florentine fashion house’s boutiques worldwide this month, the windows will be completely covered with wallpaper in the Herbarium rose print, which Michele chose for the set of Gucci women’s runway show in New York last June. Women’s windows will feature the wallpaper in cherry red, while an emerald-green version will decorate the men’s units.
Each window will feature a surreal, conceptual stage design, with chairs fixed upside down from the ceiling or straight off the walls. On of them will always be embellished with an embroidered motif — a snake for women’s and a tiger for men’s.
Clothes will be displayed on tailors’ busts, while accessories will be on the floor or displayed on chairs.