MILAN — Gucci creative director Alessandro Michele‘s inclination for personalization has been extended to the brand’s new home line.
The Italian fashion company is launching Gucci Décor, which will be available starting in September.
“The idea is not to prescribe a particular decorative look, but to provide elements that allow for living spaces to be customized,” said the company.
Similarly to Michele’s fashion designs, the new Gucci Décor collection includes favorite motifs from fauna and flora to be applied to furniture, furnishings and ceramics.
Porcelain items are produced by Richard Ginori, the storied Florentine company founded in 1735, which Gucci acquired in 2013. Michele, who had joined Gucci’s design team in 2002 and rose to the top post in January 2015, had been named creative director of Richard Ginori in September 2014. One pattern features a green and white Herbarium decoration, and there are also porcelain scented-candle holders, as well as Michele’s staple bees, butterflies and cockerel heads in porcelain in 3D and attached to the pots and their lids. There are also small incense holders where 3D stag beetles and bees support incense sticks.
The designer has developed four scents – for both candles and incense: Inventum, Fumus, Herbosum and Esotericum.
A vanity seat in a bright floral jacquard with silver details is the only upholstered chair, while the others are wooden and high-backed, with lacquered, colorful frames and padded seats displaying motifs such as the cat, the tiger, the Staffordshire ceramic dog, the moth, the bee and the roaring tiger.
The are cushions – some with tassels, some with border trim. All have unexpectedly contrasting fronts and backs, where the fronts come in rich velvet and are decorated with designs like roses, snakes and tigers, or are in brightly colored capitonné, and the backs feature jacquards.
There are also boldly decorative folding screens. These have striking patterns on both sides of their panels, some with different designs on front and back. A garden print, a pineapple print, geometrics and patterns featuring octopuses or leaves all revive designs originally seen in Gucci’s fashion collections, while a screen faced with pink velvet capitonné echoes the look of the brand’s store interiors and window displays.
The collection is completed by unconventional wallpaper in silk, vinyl and paper. A postcard design taken from the pre-fall 2017 collection sits alongside a floral pattern from fall-winter 2015-’16. The premium wallpaper is in silk and displays Michele’s take on the famous Gucci Flora design.
The line will be launched starting in September with a progressive global rollout in Gucci flagship stores, online at gucci.com and in selected specialty stores.
There will be no dedicated area for the collection within Gucci boutiques. Instead, to emphasize Michele’s idea “that these pieces are simply another way to dress in Gucci, they will be spread throughout Gucci store interiors, integrated with clothing, accessories and shop fittings,” said the company.