Gucci has tapped Carol Shen, an Estée Lauder veteran, as the president of Gucci China, overseeing Mainland China, Macau and Taiwan.

This story first appeared in the July 13, 2012 issue of WWD. Subscribe Today.

Shen, who will start her new job Sept. 3, effectively replaces Joe Wong, the former Gucci Greater China president. Wong, who was based in Hong Kong, left the company about a month ago for personal reasons, according to a Gucci spokesman. Wong also oversaw the Hong Kong operations of Gucci but the spokesman declined to specify who will now manage that market.

Gucci said that Shen has spent more than 20 years at the Estée Lauder Cos. Inc. For the last 10 years, she has been managing director of the beauty company’s China operations in Shanghai.

Shen will report to Gucci president and chief executive officer Patrizio di Marco.

Di Marco said Gucci is entering a “new phase of growth,” as the brand moves from an expansion phase to a “consolidation” phase. The executive said the company moved its China headquarters from Hong Kong to Shanghai a few months ago to strengthen the brand’s presences and operations in Mainland China.

“With Carol Shen’s appointment, our focus will be on deepening our engagement and relationships with our customers and stakeholders in China,” Di Marco said.