By  on March 5, 2013

PARIS — Gucci and Livia Firth, cofounder of the Green Carpet Challenge, held a joint news conference at the Brazilian embassy here Monday to promote the first line of bags made using leather that is legally produced in the Brazilian Amazon and is guaranteed not to cause deforestation.

This story first appeared in the March 5, 2013 issue of WWD. Subscribe Today.

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