By  on March 18, 2019

MILAN — Gucci is launching a new global program called Changemakers in its ongoing effort to support a shift in the industry and to foster unity through community action. This follows the company’s announcement last month of the first of four long-term initiatives to achieve cultural diversity and awareness throughout its organization and activities globally, following accusations in February that a Gucci balaclava-style sweater evoked blackface. 

Gucci Changemakers includes a fund for a total of $5 million over five years and a $1.5 million four-year scholarship program in North America. In addition, Gucci is fostering a global employee-volunteering framework that will fuel the company’s commitment to creating lasting social impact in communities and within the fashion industry.

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