This story first appeared in the September 15, 2015 issue of WWD. Subscribe Today.
NEW YORK — Nicole Hanley is going solo.
The designer is renaming her brand simply Hanley with the spring collection that she will show today during New York Fashion Week. She founded the company in 2014 with her husband Matthew Mellon and the duo launched their brand Hanley Mellon with the spring 2015 season.
Hanley and Mellon confirmed last month that they were divorcing after five years of marriage. Mellon — who previously was married to Tamara Mellon, the woman who built Jimmy Choo into a luxury footwear and accessories label — will now focus on his other business interests in technology and virtual currency, WWD has learned.
“I am excited by and confident in the evolution of the Hanley brand, which continues the expression, creatively, of my experience in the world,” said Hanley, who is the brand’s creative director as well as its chief executive officer.
She said the brand will remain true to its original vision, which was to take a different locale as inspiration each season and build a collection around that theme. The brand launched with women’s sportswear positioned at a bridge price point, although they had planned to add men’s wear as well. Suggested retail prices range from $275 to $850, with cashmere pieces as high as $1,200. Wovens are priced from $250 to $1,200 and leathers from $400 to $1,500.
The first season, spring 2015, was inspired by Kenya, while fall focused on Antwerp and resort was based on St. Barth’s.
The company initially launched online with its own Web site, with fall 2015 being its first season at wholesale. The collection will be delivered under the Hanley label starting with the second fall deliveries in September. Frederick Anderson, the company’s president, said the designer will make personal appearances at Bloomingdale’s stores in Chestnut Hill, Mass.; Boca Raton, Fla., San Francisco and Santa Monica, Calif.
In addition, the brand will open its first freestanding store in January at 29 East 61st Street, where half of the 2,400-square-foot space will be a boutique and the other half the company’s offices and showroom. The store was slated to open this fall. Hanley is designing the store with Richard Mishaan and, as reported, it will carry the full Hanley collection and also introduce a selection of Hanley men’s wear and home products.