LONDON — Savile Row tailor Hardy Amies has introduced Signature Bespoke, a new service designed to bridge the gap between ready-to-wear suits and a fully bespoke experience.
“We really believe in quality and accessibility and combining those two things,” said Mehmet Ali, design director, who described the new service as “a way into bespoke.”
Unlike a urope before being hand-finished on Savile Row.
The fact that the suit isn’t manufactured in the tailor’s Savile Row workshop means that prices for the Signature Bespoke service start at 2,200 pounds, or around $3,400, compared with 4,000 pounds, or $6,300, for a fully bespoke suit. Ready-to-wear suits start at 495 pounds, or $775. “We’re being quite open and saying it’s not made on Savile Row, it is made off-site, but it has all the key signatures of a bespoke service,” said Ali. A Signature Bespoke suit will take from six to eight weeks to make, while a fully bespoke model would take between eight and 10.
Ali noted that the Signature Bespoke suits would follow the “unstructured shoulder” for which Hardy Amies is now known. “It’s a style that has become a big part of our ready-to-wear collection — it’s a way to talk about the effortless style that we really promote,” said Ali.
Since the service launched last month, the customer has been “similar to our ready-to-wear customer,” said Ali. “It’s an opportunity for our ready-to-wear customer to experience bespoke for the first time — it is an amazing experience, picking through your fabric, your lining, your buttons, talking about the fit that you want to create,” he added.
And due to the “personal” relationship the customer will develop with the head cutter, Ali said the house will hold appointments for Signature Bespoke primarily at its Savile Row store, with the house introducing trunk shows for the service next year.