By  on June 2, 2015

PARIS — Hermès International is keeping a lid on prices despite currency swings that have created a sharp differential between the cost of luxury goods in Asia and Europe, chief executive officer Axel Dumas said Tuesday.

Speaking at the company’s annual general meeting, Dumas reiterated that Hermès has an annual currency hedging policy that mitigates the impact of the weak euro on revenues. In addition, he said the company believes its prices should reflect production costs, in particular in France, where the brand’s famed Birkin bags are made.

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