Hermès is headed to Greenwich, Conn. The company has signed a lease for a retail store at 289 Greenwich Avenue, previous home of Best & Co., the children’s wear store.
This story first appeared in the April 3, 2012 issue of WWD. Subscribe Today.
The new corner location, which measures 5,250 square feet, will carry the full breadth of Hermès products, including leather goods, silk scarves and ties, men’s and women’s ready-to-wear, fine jewelry, fashion accessories, equestrian products, watches, home furnishings, porcelain, crystal, furniture and fragrance. The store is slated to open in late spring of 2013. Its Greenwich Avenue neighbors include Ralph Lauren, Scoop, Saks Fifth Avenue, Tumi, Alice + Olivia and Intermix. Hermès has 26 freestanding stores in the U.S., in addition to its Web site.
As a result of the move to its own location, Hermès will exit its 1,000-square-foot shop-in-shop at Richards of Greenwich, said Robert Chavez, president and chief executive officer of Hermès of Paris. The shop had been operating at Richards, the 27,000-square-foot men’s and women’s specialty store, since 2000. “The space in Richards was fine for years, but there’s a lot more potential if we go with our own boutique,” said Chavez.
According to Bob Mitchell, co-president of the Mitchells Family of Stores, which owns Richards, “We’re timing it so that beginning next spring, we’ll exit the business at the same time they open. They wanted a bigger space [at Richards] and we couldn’t do it,” said Mitchell. He said a 1,000-square-foot Hermès shop will continue to operate at Mitchells in Westport, Conn. Mitchell noted that 80 percent of the Hermès volume is done in women’s, with leather handbags, silks, scarves and enamel jewelry top sellers. It also does well with men’s ties. Mitchell said it hasn’t been determined what will go into the Hermès space at Richards, which will be reconfigured.
“The business has done well. We couldn’t find a way to make it so much bigger and we decided to wish them well and have them be a neighbor and be very neighborly,” said Mitchell.